Branch Museum Of Design

The Branch Museum unveils a new design system rooted in the history and architecture of its home—a Tudor-style building defined by its iconic inverted V-shaped tower. By mirroring and transforming this form into a symmetrical house-like shape, the logo reflects the museum’s role as a home for design, while its subtle tilt introduces disruption, challenging traditional notions of stability and beauty. The concept echoes Virginia’s history of rebellion and transformation, symbolizing the museum’s commitment to questioning norms and redefining design for a new era.

ADC 104th Awards

The One Club for Creativity has opened the call for entries for the prestigious ADC 104th Annual Awards, supported by the striking 'Be Seen by the Best Eyes' campaign by newly-formed MullenLowe Design Studio. The campaign cuts straight to the heart of that idea: an invitation to bring your best work forward and get it seen by the most discerning eyes in the business. The studio crafted a series of surreal and humorous animated shorts, visually striking and absurd, to highlight the importance of creating work that simply can’t be ignored. These shorts play on the idea of 'Be Seen by the Best Eyes,' a metaphor for the discerning gaze of industry jurors.

Naked x Coco

We crafted a vibrant and dynamic visual identity for the partnership between tennis sensation Coco Gauff and Naked Smoothies, merging athletic energy with the refreshing essence of natural fruits. At its core, the design system revolves around the simplicity and universality of the circle—a shape inspired by the tennis ball. This motif transforms into bold, colorful fruit compositions, reflecting the vitality of Naked Smoothies and Coco’s dynamic tennis playin style. The identity blends playfulness with elegance, creating a cohesive yet flexible system that celebrates the synergy of health, sport, and lifestyle, resonating across packaging, digital experiences, and campaign visuals.

Allie Hughes Design Director Work 01 Branch Museum 02 ADC Awards 03 Naked x Coco 04 Stanley Forever 05 KFC06 Mount Gay 07 Sperry 08 Schick About Email LinkedIN ©2025

Mount Gay

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Allie Hughes
Design Director

Work

01 Branch Museum
02 ADC Awards
03 Naked x Coco
04 Stanley Forever

05 KFC
06 Mount Gay
07 Sperry
08 Schick

About

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©2025