Jordan’s Furniture
Jordan’s is an iconic New England based furniture store, known for its unusual shopping experience and community integration. Jordan’s is a furniture retail store but.....with a twist! You can enjoy zip-lines, IMAX theatre, rope coarses, holiday entertainment and a declicious cafe all while picking out your preferred sunbrella fabric for your outdoor set. Founded in 1928, the brand ran into modern day challenges causing changes both externally and internally. The face of the brand Eliot was passing the torch to his sons, who had big goals for the future of the brand. This included modernizing the brand ID while keeping its playfulness and approachability. Design Team:
Allie Hughes / Audrey Nathania / Christian Messiner